Tag: Consumer behaviour

The energy drink market in Australia is experiencing robust growth, with one report noting a positive compound annual growth rate of 8.07% between 2016 and 2021. This expansion is driven by a growing appetite for functional beverages and a dynamic competitive landscape.

Globally, the plant-based meat market is projected to reach over $77 billion by 2025, according to Euromonitor data. Knowing how to promote plant-based meat effectively is crucial for brands seeking to capture this significant and growing market segment, which is increasingly driven by flexitarian consumers.

According to Australian Eggs, Australians consumed approximately 266 eggs per person in the 2023-24 financial year, indicating a significant and consistent appetite for this versatile protein source. This trend reflects a broader shift towards incorporating eggs into more meals than just breakfast, driven by factors like affordability and nutritional value. So, do Australians eat a lot of eggs? The numbers clearly show they do, and their consumption is steadily increasing.

The global organic food market is projected to reach over USD 660 billion by 2034, fueled by significant shifts in consumer priorities. This remarkable growth begs the question: why has there been an increase in demand for organic food? The answer lies in a complex mix of health-related anxiety, rising environmental awareness, and a desire for greater transparency in the food supply chain.

According to a 2024 British Medical Journal report, the UK is one of the highest consumers of ultra-processed foods (UPFs) in Europe, with UPFs making up nearly 60% of an average adult's daily diet. This article investigates the factors behind these figures and compares UK consumption with other European nations, examining the complex reasons behind this dietary trend.

Between 2018 and 2021, the US plant-based market grew significantly, reaching $7.4 billion, but recent reports show a slowdown in certain sectors. Amidst this cooling growth and reports of company struggles, many are now questioning: has the vegan bubble burst?

According to early 2025 Finder research, an estimated 6.4% of UK adults planned to follow a vegan diet during that year, representing a growing shift towards plant-based eating. However, estimates for the precise number of Brits who are vegan vary across different surveys and timeframes.

According to a 2022 survey by Food Supplements Europe, almost nine out of ten European consumers have taken food supplements in their lifetime, but the picture for specific supplements like probiotics is more nuanced. This article delves into the specific question, 'Do Europeans take probiotics?' by examining regional variations, regulatory impacts, and popular consumption methods across the continent.