Tag: Consumer decisions

According to research, humans make approximately 200 food-related decisions every day. The food choice model helps to explain the multitude of biological, psychological, social, and environmental factors that interact to determine what, when, and how we choose to eat.

The non-GMO foods market is projected to reach $386.80 billion by 2028, reflecting a significant consumer shift toward products perceived as more natural. But beyond the label, are non-GMOs good or bad for your health and the environment? This is a question with a complex answer that requires looking beyond simple labels.

According to extensive psychological research, human behavior is guided by core values, which also significantly influence how do values influence food choices. These abstract guiding principles shape not only our attitudes and beliefs about food but also our purchasing intentions and dietary patterns.

Humans make an estimated 200 food-related decisions every day, yet most people are unaware of the deep complexities influencing them. This multifaceted reality is exactly what is complicated about the choices we have to make regarding food, extending far beyond simple taste or hunger to involve ethics, psychology, and marketing.

According to a LendingTree study, organic fruits and vegetables cost an average of 52.6% more than their conventional counterparts. This price gap is a common point of confusion for many consumers, especially when considering that processed food often undergoes extensive manufacturing.

According to the Food and Agriculture Organization, more than one-third of the world's population was unable to afford a healthy diet in 2022, demonstrating that financial accessibility significantly shapes global food decisions. This reality underscores a core principle: the availability and accessibility of food are powerful drivers of our food choice, often overriding personal preference and health knowledge.

According to a 2025 study cited by LendingTree, organic produce costs an average of 52.6% more than its conventional counterparts, making the decision to buy organic an important financial one. The question, 'Does everything need to be organic?', challenges the belief that organic is always superior and necessary, especially when considering budget, accessibility, and actual health benefits.

According to the World Health Organization (WHO), effective nutrition labelling has been identified as a key strategy to address the global epidemic of diet-related noncommunicable diseases. This demonstrates just how much food labelling impacts food choices, serving as a critical communication tool between manufacturers and consumers that influences purchasing decisions and, ultimately, public health.

According to a study published in the American Journal of Preventive Medicine, effective food labelling can reduce people's intake of calories by 6.6%, total fat by 10.6%, and unhealthy food choices by 13%. This highlights the profound impact that food labelling has on consumer purchasing habits and dietary patterns.

A 2018 study found that food labeling reduced consumers' intake of calories by 6.6% and total fat by 10.6%. This statistic reveals the powerful influence that food labeling can have, serving as a critical tool that shapes consumer choices at the point of purchase. Yet, the true impact extends far beyond simple calorie counts, encompassing a complex web of psychological, economic, and social factors.