Tag: Consumer demographics

While children are often the face of candy commercials, studies consistently show that adults drive the majority of confectionery sales, with specific age brackets proving to be the biggest spenders. This article uncovers the compelling market data that answers the question: what age group buys the most candy?

According to a 2025 CivicScience report, 60% of U.S. energy drink consumers are under the age of 35, highlighting that young adults are the dominant consumer base. The primary demographic to answer the question, "Who buys the most energy drinks?" includes Gen Z and Millennials, with male consumers slightly outpacing female consumers.

According to a 2025 report, over 60% of energy drink consumers are under the age of 35, cementing young adults as the demographic most likely to consume these beverages regularly. This trend is driven by Gen Z and Millennials seeking quick boosts for fatigue and performance, influencing the industry's marketing strategies.

Globally, 57% of consumers report purchasing juices, juice drinks, or smoothies annually, with younger generations like Gen Z and Millennials being major drivers of the market. Understanding exactly who is the target audience for juice is critical for brands aiming to effectively segment their market and develop resonant marketing strategies beyond just taste and price.

According to the Centers for Disease Control and Prevention (CDC), adults aged 20–39 consumed fast food more than any other age group between 2013 and 2016, with 44.9% eating it on a given day. This trend is not static, and understanding who buys fast food the most reveals complex patterns influenced by lifestyle, income, and global factors.