Tag: Consumer marketing

According to the APA Style blog, 'light' is the standard spelling, while 'lite' is a commercial, informal variant used primarily in marketing to denote low-calorie or low-fat content. This critical distinction reveals the key difference between light and lite lunch, separating a descriptive term from a branded, diet-focused product.

After its UK launch in 1998, Sunny Delight sales skyrocketed, briefly making it the third best-selling soft drink, only to face a dramatic crash following controversy. This market volatility is a key reason why did Sunny D change, necessitating multiple rebrands and reformulations to survive decades of shifting public perception and health concerns.