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Tag: Consumer reaction

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Is Starbucks Oleato Good? An Honest Review

3 min read
In early 2024, Starbucks announced it was discontinuing its highly anticipated Oleato line in the U.S. after less than a year on the menu due to poor customer reception. A bold experiment championed by former CEO Howard Schultz, the olive oil-infused coffee was a divisive topic, with some praising its unique texture and others finding it unappealing and disruptive to their digestion.