Tag: Consumer research

Explore our comprehensive collection of health articles in this category.

What is the number one snack? Unpacking the World's Most Popular Bites

Dec 12, 2025 •

3 min read

According to a 2025 study by YouGov, M&M's were America's most popular snack, but determining what is the number one snack globally is a much more complex issue. The answer varies significantly depending on regional culture, consumer priorities, market research methodologies, and individual preferences for taste and health.

Understanding the Food Choice Questionnaire (FCQ): What it is and How it Works

Dec 9, 2025 •

2 min read

The Food Choice Questionnaire (FCQ), a multidimensional instrument developed by Steptoe and colleagues in 1995, is a validated tool designed to systematically assess the psychological and behavioral factors influencing dietary decisions. It helps researchers and public health professionals understand why people choose the foods they do, moving beyond simple nutritional data.