Tag: Conventional matcha

Globally, the market for organic matcha is tiny, accounting for less than 1% of the total matcha produced. This scarcity often leads consumers to question whether the peace of mind that comes with certified organic matcha is truly necessary, or if conventional alternatives offer comparable quality.

In Japan, where most matcha originates, the demand for organic-certified tea is relatively low compared to Western markets. The question of whether matcha from Japan needs to be organic involves understanding the country's stringent farming regulations, the nuanced differences in cultivation, and how these factors influence taste, safety, and cost.