Tag: Corporate strategy

In 2004, filmmaker Morgan Spurlock released his groundbreaking documentary *Super Size Me*, an experiment involving eating nothing but McDonald's for 30 days. The documentary, which highlighted the negative health impacts of a fast-food diet, prompted widespread public discussion and put immense pressure on the Golden Arches. As a result, the company was forced to reassess its public image and business practices, leading to significant changes in the years that followed.

In 2018, the meal kit delivery market saw a significant shake-up when leading company HelloFresh acquired rival Green Chef. This strategic move allowed HelloFresh to expand its customer base and diversify its offerings by incorporating Green Chef's specialized, organic, and health-focused meal plans.

In a surprising move, Panera Bread's 2024 menu overhaul, touted as a return to its roots, added several meat and dairy-heavy options while seemingly pushing plant-based offerings to the side. This has left many customers wondering: why doesn't Panera have more vegan options, especially when many competitors are expanding theirs?