Is protein powder cheaper than buying meat? A complete cost-per-gram analysis
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4 min read
According to a 2024 pricing analysis by Green Circle Capital, protein derived from beef is more expensive than many plant-based protein sources when normalized to a 100% protein equivalent basis. The question of whether protein powder is cheaper than meat, however, is more complex than a simple price check, requiring a closer look at the actual cost per gram of usable protein.