Is Pura Vida healthy? Unpacking the Lifestyle and Brands
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5 min read
In Costa Rica's Nicoya Peninsula, a 'Blue Zone' known for longevity, the local Pura Vida lifestyle emphasizes a diet rich in natural foods and a strong sense of community. This authentic philosophy, however, contrasts with the commercialized wellness brands adopting the same name, leaving many to wonder: Is Pura Vida healthy in all its forms?