Tag: Craft beer alternative

Sales of non-alcoholic craft beverages, including hop water, have experienced over 70% growth in recent years. This surge has many wondering: what is the point of hop water, and why are consumers embracing this unique, fizzy drink?

According to NielsenIQ data, the hop water category saw explosive growth of over 70% in unit sales in recent years, making it a rapidly expanding beverage trend. This refreshing, non-alcoholic drink, known as hoppy water, is captivating craft beer enthusiasts and wellness seekers alike with its complex, hop-forward flavors and health-conscious profile.