The Science of Cravings: What Makes Food Craveable?
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3 min read
Over 90% of people experience food cravings, those intense desires for specific foods that feel almost uncontrollable. The impulse to indulge in a rich, savory burger or a decadent piece of chocolate is not simply a matter of willpower; it's a complex interplay of sensory science, brain chemistry, and deep-seated psychology.
