Tag: Cravendale

According to Cravendale's manufacturer Arla Foods, a UK dairy cooperative, their milk does not contain any additives, preservatives, or undergo UHT treatment. Its extended shelf life is achieved solely through a fine ceramic filtration process that removes more bacteria than traditional pasteurization.

Tesco works with major dairy cooperatives, namely Arla and Müller UK & Ireland, to source and produce its milk products, including the filtered varieties. The question of who makes Tesco filtered milk is answered through this collaborative partnership, which extends to wider sustainability efforts within the dairy industry.

Cravendale whole milk is produced by filtering fresh milk through ceramic filters to remove more bacteria, which extends its shelf life without altering the core nutritional profile. While this process makes it last longer, the question remains: from a nutritional standpoint, is Cravendale whole milk truly 'good for you'?

According to Cravendale's official website, their milk can last up to three weeks unopened and seven days once opened, which is significantly longer than standard fresh milk. So, why does Cravendale milk last so long? The secret is a fine ceramic microfiltration process that purifies the milk before pasteurization, removing more of the bacteria that causes it to spoil.

An estimated 100 complaints were filed with the Advertising Standards Authority (ASA) over a Cravendale ad campaign that claimed 'it's not milk'. This provocative slogan is not meant to be taken literally, as Cravendale is, in fact, 100% fresh cow's milk. The marketing tactic refers to the unique ceramic filtration process that distinguishes it from other fresh milk products.