Why Do I Crave Spicy Crisps? The Fiery Science Behind Your Snacking Habit
                                
                                
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                                    5 min read                                
                            
                                The compound capsaicin, which makes chili peppers spicy, triggers a release of feel-good endorphins and dopamine in the brain. This powerful neurological response is a core reason why you might crave spicy crisps and other fiery foods, creating a reward loop that keeps you coming back for more.