Tag: Crossmodal perception

According to neurogastronomy, the study of how the brain creates flavor, 80-90% of the food's flavor perception comes from the sense of smell, which is powerfully influenced by what we see. But does the appearance of food affect taste directly? The scientific evidence shows that what we see with our eyes can significantly alter and even override the signals from our taste buds and nose.

According to research from the American Psychological Association, the appreciation of flavor requires the diverse interaction of all basic sensory systems, making it a prime example of crossmodal perception. These sensory experiences with food go far beyond taste alone, engaging our sight, smell, sound, and touch to create a holistic and memorable dining moment. From a simple bite to a gourmet meal, our perception of food is a complex interplay of physical and psychological factors.