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Tag: Cultural ritual

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Why is yerba mate so addicting? A deep dive into the powerful brew

4 min read
While not medically addictive in the same vein as hard drugs, yerba mate's mild dependency is comparable to coffee or tea due to its caffeine content. This unique beverage's hold on millions is not just a matter of chemistry, but a complex interplay of physiological effects, ritual, and culture. So, why is yerba mate so addicting for its devoted drinkers around the globe?