Tag: Customer behavior

According to a 2019 Quora post referencing QSR Magazine, the average McDonald’s drive-thru wait time was 284 seconds, or over 4.5 minutes per customer. However, the total time it takes to eat in MC—from ordering to your final bite—depends on a wide array of factors, including restaurant location, order complexity, and your own eating habits.

According to Gallup research, customers spend an average of only 109 seconds reading a menu before deciding. This brief window of opportunity is why restaurant menus influence customers through careful psychological and design techniques, guiding their choices and impacting profitability.