Tag: Customer psychology

According to a study published in the journal *Food Quality and Preference*, people often perceive food to taste better and be of higher value when presented artfully in smaller portions. This phenomenon offers the first clue as to why does expensive food come in small portions, unraveling a complex interplay of cost, presentation, and psychology.

According to former and current employees, Five Guys employees are specifically instructed to add an extra scoop of fries to every bag, regardless of the size ordered. The strategic overfilling of bags is the intentional reason why do 5 guys give so many fries, fostering a sense of perceived generosity and value.