Tag: Dairy in japan

According to a 2025 report by Lifescape Marketing Co., nearly 60% of Tokyo households have reduced their rice consumption, with yogurt seeing a notable spike as a popular breakfast replacement. In short, not only do Japanese people eat yogurt, but its consumption is rapidly on the rise.

While milk may not be a staple in traditional Japanese cuisine, approximately 85% of people in Japan reported consuming dairy in 2015, although only 30% drank it daily. The nation's relationship with milk has evolved significantly over time, becoming an important part of modern diets and culture.