Tag: Dairy innovation

According to Arla, 49% of semi-skimmed milk drinkers would consider switching to skimmed milk but dislike the taste or texture. This consumer insight led to the creation of 'Best of Both' (B.O.B.) skimmed milk, a dairy innovation designed to offer the best of both worlds by combining the low-fat benefits of skimmed milk with the flavour and creaminess of semi-skimmed milk.

Fairlife milk uses a proprietary ultra-filtration process that was developed over a period of 15 years, starting in 1998. This unique method is what is special about fairlife milk, enhancing its nutritional profile by concentrating protein and calcium while filtering out much of the sugar and all of the lactose.

Fairlife milk contains 50% more protein and 50% less sugar than regular milk, and the reason for this impressive nutritional profile lies in a specialized technique known as ultra-filtration. This advanced dairy processing method is key to concentrating the milk's natural goodness, including its high protein content.