Tag: Dan crosby

Following a bankruptcy filing in 2023, the sports nutrition brand BioSteel found a new owner in Canadian entrepreneur Dan Crosby. He is the owner of DC Holdings Ltd., which operates as the Coachwood Group of Companies, and successfully acquired the intellectual property and operational assets of BioSteel from previous owner Canopy Growth.

Following its parent company's financial struggles and eventual insolvency, the BioSteel brand faced an uncertain future, leaving many to wonder what replaced BioSteel. In a surprising turnaround, the brand was acquired by new ownership in late 2023 and has since been revitalized, though it faces new competition from emerging and established brands.

Following its bankruptcy in 2023 under former parent company Canopy Growth, Canadian sports nutrition company BioSteel was successfully acquired by Windsor-based entrepreneur Dan Crosby. This acquisition, completed in December 2023, marked the beginning of a new, profitable era for the struggling brand.