Tag: Dave dahl

In 2005, a formerly incarcerated man named Dave Dahl returned to his family bakery and created a hearty, seed-packed loaf that would launch a national brand. Today, people wonder what's the big deal about Dave's Killer Bread and its unique place in the grocery aisle.

According to court documents from January 2025, a federal judge allowed a class-action lawsuit to proceed against Dave's Killer Bread over allegations of misleading protein content labeling. This issue, along with controversies surrounding founder Dave Dahl's erratic behavior and the company's acquisition by Flowers Foods, has fueled the ongoing Dave's bread controversy.

Over 15 years ago, Dave Dahl co-founded a brand that would shake up the bread aisle, but few know the incredible story of redemption behind the name that answers the question, "Why is Dave's Killer bread called Killer?". The name is rooted in both the bread's fantastic taste and the founder's personal journey.