Tag: Davin gentry

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Where is Diet starts Monday from? Unpacking the Brand and the Procrastination Phrase

Jan 5, 2026 •

4 min read

According to one study, 68% of people report starting a new diet on Mondays, leaning into the psychological phenomenon known as the 'fresh start effect'. However, the famous phrase 'Diet Starts Monday' holds a completely separate, and much more recent, origin as the name of a distinct and popular experimental streetwear brand.

What is Diet Starts Monday Brand? A Guide to the Streetwear Label

Dec 26, 2025 •

4 min read

Founded in May 2017 by Davin Gentry, Diet Starts Monday is a streetwear label known for its experimental, fun, and bold graphic designs that offer a fresh take on modern casual apparel. The brand's name, born from a joke, captures a rebellious spirit against procrastination and traditional fashion norms.