What is pure via sugar alternative? A Natural, Zero-Calorie Sweetener
                                
                                
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                                    4 min read                                
                            
                                Derived from the leaves of the South American stevia plant, Pure Via is a plant-based, zero-calorie sugar substitute. So, what is pure via sugar alternative? It is crafted with high-purity stevia extract, known as Reb A, and blended with natural ingredients to offer a clean-tasting, guilt-free sweetness.