Unpacking Your Plate: What two main factors affect our food choices the most?
                                
                                
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                                    5 min read                                
                            
                                According to research from the European Food Information Council (Eufic), taste and cost consistently rank as major influencers on food selection across many countries. While our choices seem simple, understanding what two main factors affect our food choices the most reveals a complex relationship between our senses and our surroundings.