Tag: Dietrich mateschitz

The globally recognized Red Bull was originally inspired by a Thai energy drink called Krating Daeng. Created in the 1970s by Chaleo Yoovidhya, the formula was developed for rural laborers in Thailand who needed an affordable energy boost to endure long work hours.

The predecessor to Red Bull, a syrupy tonic called Krating Daeng, was developed in 1976 for Thai factory workers, farmers, and truck drivers who needed a boost to get through long, tiring workdays. The answer to what was Red Bull originally for is rooted in this practical, blue-collar purpose, a far cry from its current association with extreme sports and nightlife.