Tag: Diminishing returns

According to a 2020 survey, 88% of consumers prioritize taste when purchasing food, and the initial sensory experience is a major driver of repeat purchases. This immediate, intense pleasure from the very first bite is a universal phenomenon, and it's backed by a fascinating mix of neurobiology and psychology.

According to a 2023 study by economists Daniel Kahneman and Matthew Killingsworth, while more income correlates with higher happiness for many, this relationship is complex and not limitless. The concept of 'good and plenty' is often chased relentlessly, but what happens when this pursuit crosses the line from beneficial to detrimental? The truth is, even the most positive things in life, from work and wealth to kindness and social connection, can have a point where 'more' becomes a negative.