Tag: Distribution

As of 2024, Gatorade is available in over 80 countries worldwide, a massive expansion since its creation for the University of Florida's football team in 1965. This broad international reach is a testament to PepsiCo's powerful distribution network and the brand's global strategy.

According to the Ehrenberg-Bass Institute, ensuring a product is easy to find and purchase is a more significant driver of market share growth than deep brand loyalty. This core concept is known as physical availability.

In 2015, The Coca-Cola Company made a significant move into the energy drink market by acquiring a notable equity stake in Monster Beverage Corporation, creating a powerful strategic partnership. This alliance fundamentally reshaped how Coca-Cola participates in the booming energy drink category without developing its own primary brands from scratch.

According to the World Health Organization, millions of cases of foodborne illness occur every year, highlighting the critical role of food processing in ensuring safety. Understanding the main reasons for processing food commercially is key to appreciating how this industry provides a safe, convenient, and reliable food supply worldwide.

In a series of strategic moves in 2022 and 2025, PepsiCo cemented its role as a key ally, but Celsius Holdings, Inc. remains the owner of the Celsius energy drink brand. This dynamic relationship has evolved from an initial investment to a complex deal involving a higher stake and asset exchange, rather than a full acquisition.

Vitamins are vital micronutrients that our bodies cannot synthesize in sufficient amounts, requiring intake through our diet. Understanding how are vitamins distributed reveals the distinct pathways they take, a process determined largely by their solubility in either fat or water.