Nutrition Diet: What is the 90 second rule for eating?
                                
                                
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                                    4 min read                                
                            
                                Neuroscientific research, particularly from Dr. Jill Bolte Taylor, shows that the body's automatic physiological response to an emotional trigger lasts only about 90 seconds. This fundamental insight is the basis for understanding **what is the 90 second rule for eating**, a powerful technique for managing emotional and impulsive food cravings.