Tag: Dr pepper snapple group

As of 2025, Keurig Dr Pepper is a leading beverage company in North America with annual revenue of approximately $15 billion. It is this industry giant that makes Diet Crush, which is now branded as Crush Zero Sugar, as part of its extensive portfolio of iconic soft drink brands.

First introduced in 1955 by the Royal Crown Company, Diet Rite was the original nationally distributed diet soda on the market. The brand has undergone several ownership changes over the decades, and today, the company that owns Diet Rite is Keurig Dr Pepper. This article delves into the brand's complete ownership history and its evolution within the competitive beverage industry.