Tag: Dynamic pricing

As of 2025, Wendy's is implementing dynamic pricing at many U.S. locations, meaning the exact cost of a large Wendy's fry will vary based on the time of day, location, and demand. This shift means there's no single, fixed price but rather a fluctuating range that smart customers can navigate to save money. The average starting price is estimated to be between $3.49 and $4.29, but this can change significantly.

Wendy's confirmed in 2025 it would be testing dynamic pricing at some locations, meaning the price of a menu item, such as a medium fry, can fluctuate based on demand. This shift means there is no single fixed price for a medium fry, with the cost varying by both location and time of day.