Who Buys the Most Energy Drinks? An Analysis of Key Demographics
•
4 min read
According to a 2025 CivicScience report, 60% of U.S. energy drink consumers are under the age of 35, highlighting that young adults are the dominant consumer base. The primary demographic to answer the question, "Who buys the most energy drinks?" includes Gen Z and Millennials, with male consumers slightly outpacing female consumers.
