Tag: Energy drink industry

Reports from late 2024 indicated that parent company Monster Energy was discontinuing several products across its portfolio for 2025, sparking fears among fans and raising the question: are they discontinuing Reign energy drinks entirely? The simple answer is no, but some specific flavors are indeed being phased out.

In a series of strategic moves in 2022 and 2025, PepsiCo cemented its role as a key ally, but Celsius Holdings, Inc. remains the owner of the Celsius energy drink brand. This dynamic relationship has evolved from an initial investment to a complex deal involving a higher stake and asset exchange, rather than a full acquisition.