Tag: Energy drink marketing

Over 56% of post-bariatric patients in one study presented with elevated vitamin B6 levels, often linked to supplements and excessive energy drink intake. A closer look reveals that Red Bull and other energy drinks contain multiple B vitamins, specifically for their crucial role in energy metabolism, which helps convert food into usable energy.

According to a 2025 report, over 60% of energy drink consumers are under the age of 35, a demographic that is critical for understanding market trends. The target audience for energy drinks has evolved beyond just college students, now encompassing diverse segments of young adults driven by specific lifestyle needs. This comprehensive analysis breaks down the key consumer groups and the factors influencing their purchasing decisions.