Tag: Enhanced drinks

While many consumers associate the Activate brand with its twist-cap enhanced vitamin water, the presence of caffeine is not consistent across all products bearing the name. The key to answering "Does Activate have caffeine?" lies in distinguishing between the various formulations available, as some are explicitly energy-boosting while others are caffeine-free.

The global enhanced water market was valued at $8.8 billion in 2024 and is projected to reach $14.9 billion by 2030, indicating a significant consumer shift towards functional beverages. A prime example of an enhanced drink that reflects this trend is electrolyte water, which is fortified with minerals to aid hydration beyond what regular water offers.

Water makes up about 60% of the human body and is crucial for all bodily functions. While plain water is the best choice for staying hydrated, many people wonder: Does vitamin water count as hydration? The truth is more nuanced, depending on the specific product and your individual needs.