Tag: Ethical brands

The term "clean brand" is not officially regulated, leading to significant consumer confusion across different industries. This is particularly true for the name Serenity, which is used by several unrelated companies, including a baby food brand, a skincare line, and a hygiene products manufacturer. This article clarifies the claims of each to help you make informed purchasing decisions.

According to a 2021 study, the global vegan food market was valued at over $15 billion and is projected to continue its rapid growth, signaling a massive shift in consumer demand for plant-based and cruelty-free products. This guide provides a comprehensive checklist to help you navigate this changing marketplace and confidently identify truly vegan brands.

Since being founded in 1980, Alpro has become a leading name in the plant-based food industry, but many consumers still wonder: is Alpro 100% vegan?. The answer is yes, according to Alpro's official website, all of their products are plant-based and suitable for vegans. However, the picture is more complex when considering the brand's parent company.

According to PETA, brands like Lotus Brands and Lotus Herbals are certified as cruelty-free, ensuring no animal testing occurs during product development. This detailed guide explores the nuances of their policies to answer the question: is Lotus cruelty-free and vegan?

According to the Center for Science in the Public Interest, some consumers suffer allergic reactions from carmine, prompting a need for clear labeling since 2011. Many consumers still wonder what brands still use carmine in their products, ranging from beauty items to popular food and beverages.