Why is Gatorade not allowed in Europe? The EU’s strict food additive regulations explained
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4 min read
In 2024, the European Food Safety Authority flagged a number of food products for containing unauthorized chemicals, part of a long-standing pattern that explains why Gatorade is not allowed in Europe in its standard American formulation. The primary reason for this restriction is the EU's stringent regulations concerning specific ingredients, particularly certain artificial food dyes and historical use of brominated vegetable oil (BVO). This contrast highlights fundamental differences in food safety approaches between continents.