Why is Fairlife so expensive? The science, sourcing, and marketing behind the premium price
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4 min read
The global market for lactose-free milk is growing rapidly, projected to nearly double its value by 2032. Fairlife, a leader in this premium category, has carved out a significant market share, but its price is noticeably higher than traditional milk. This premium price is not without reason, driven by several key factors in its production and marketing.
