Tag: Expensive water

According to a 2023 BBC report, premium bottled water can be up to 1,000 times more expensive than tap water, but does that price tag correlate with superior quality? For many consumers, the question lingers: is expensive bottled water better, or are you simply paying for a fancy bottle and clever marketing?

According to the Food and Water Watch, bottled water can be up to 2,000 times more expensive than tap water. But with such a massive price disparity, does expensive water taste different, or is it just a marketing ploy?

A single bottle of Evian, the premium water brand reportedly favored by Virat Kohli, can cost up to Rs 600, while a case of a dozen can be over Rs 4,000. This eye-watering price tag is a far cry from standard bottled water, prompting many to question what makes it so special.

The global alkaline water market is projected to reach over $100 billion by 2030, a clear indicator of its growing popularity and the premium price consumers are willing to pay. But what exactly makes this pH-elevated beverage so much more expensive than regular tap or bottled water?

While tap water is regulated for safety and costs a fraction of the price, the global premium bottled water market is projected to reach $44.12 billion by 2034. This trend prompts a closer look at why people pay for expensive water, revealing a complex mix of consumer psychology, perceived quality, and effective marketing strategies.

Globally, annual bottled water consumption is on the rise, despite tap water being hundreds or even thousands of times cheaper. Yet, many question if paying a premium for brands promising enhanced minerals or alkalinity makes expensive water better for you than simple tap water.