Tag: Fake matcha

Matcha sales are projected to reach $4.24 billion by 2025, but the superfood's booming popularity has been shadowed by a rising matcha controversy. Concerns range from potential heavy metal contamination and lingering radiation fears to the widespread proliferation of fake, low-quality products flooding the market.

The demand for matcha has increased worldwide, causing a flood of fake and low-quality powders to hit the market, a concerning trend for enthusiasts. To ensure you're getting authentic quality, it is crucial to know what's the difference between real matcha and fake matcha before you buy.