Tag: Fast food branding

Over 90% of a person's initial product impression is based on color alone. This tool is used by industries, from fast-food giants to fitness brands, to influence consumer behavior by stimulating hunger and energy levels through specific hues.

According to extensive research in color psychology, the color red is overwhelmingly associated with stimulating both strong emotions like anger and physiological responses like increased hunger. This powerful hue impacts human behavior in significant and often predictable ways, a fact long exploited by industries like fast food and marketing.

According to a study published in the journal *Appetite*, individuals rated sweet and salty snacks as tasting better when served on red and yellow plates compared to blue or white dishes. So, does red make you want to eat? The answer is complex, rooted in psychology, biology, and marketing, affecting our perception and consumption of food.