Why is fast food so bad now? Unpacking the decline in quality
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4 min read
According to a 2024 report, reviews mentioning poor fast-food service increased by 21.8% year-over-year, while complaints about mistakes were up nearly 7%. The nostalgic taste of a favorite burger or the perceived value of a meal deal has been replaced by a disappointing, subpar experience for many consumers. From shrinking portions to bland flavors and rising prices, the widespread disappointment with quick-service dining is a reality many people are facing.