What is the female targeted energy drink? The Rise of Wellness-Focused Beverages
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4 min read
A 2025 survey found that 64% of Gen Z consumers drink at least one energy drink a day, with a significant segment driven by brands specifically marketed towards women. This shift signals a new era for what is the female targeted energy drink, moving beyond traditional, high-sugar options to a wellness-centric approach that emphasizes natural ingredients and functional benefits.
