Tag: First energy drink

The modern energy drink era began in 1962 when Taisho Pharmaceutical introduced Lipovitan-D in Japan. This energizing tonic, originally marketed toward factory workers and truck drivers, is widely recognized as the first modern energy drink and contained key ingredients still used today.

In 1985, a soft drink with double the caffeine and all the sugar hit the market, signaling the arrival of the first modern, carbonated energy drink in the USA. This groundbreaking beverage was Jolt Cola, paving the way for the energy drink industry that we know today and answering the question: what was the first energy drink in the USA?.