Tag: Flavor engineering

According to a food scientist quoted in The New York Times, Cheetos are one of the 'most marvelously constructed foods on the planet'. This is because the addictive nature of Flamin Hot Cheetos is no accident, but a carefully engineered combination of chemical and psychological triggers designed to make you crave more.

Food scientists have long known that the perfect blend of salt, sugar, and fat is a powerful combination for taste, which is a key reason why fast food tastes so much better. These items are engineered with high concentrations of these rewarding components to create a highly palatable flavor profile that keeps consumers coming back for more.