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Tag: Flavor evolution

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Is Protein Bar Tasty? An Evolving Exploration of Flavor

5 min read
According to a 2025 taste test by *Serious Eats*, the modern protein bar market offers options from "delicious" to "meh," proving that whether a protein bar is tasty is no longer a simple yes or no question. Once defined by chalky textures and bland flavors, today's bars are a testament to food science innovation, making them a genuinely enjoyable fitness staple.