Tag: Flavor innovation

Since its launch in Japan in 1958, Fanta has been uniquely adapted for the local market, diverging significantly from its international counterparts. The primary reasons why is Japanese Fanta different involve superior ingredients, a wider flavor variety, and custom packaging tailored to local tastes.

According to a 2025 market analysis, the energy drink market is projected to reach over $223 billion by 2033, illustrating the immense appeal of these beverages. But what attracts people to energy drinks, making them a fixture in fridges and convenience stores globally? The answer lies in a complex interplay of physiological effects, psychological drivers, and sophisticated marketing strategies that extend far beyond a simple caffeine boost.