Tag: Flavor technology

According to food scientists like Steven Witherly, Cheetos are one of the most "marvelously constructed foods on the planet" for pure pleasure. This isn't accidental; the snack's irresistible qualities—from its unique texture to its complex flavor profile—are carefully engineered to make you crave more. So, what makes Cheetos so good?

According to the Flavor and Extract Manufacturers Association, artificial flavors are often subject to stricter safety evaluations than their natural counterparts, a little-known fact for many consumers. Understanding what are the benefits of artificial flavoring can shed light on why these ingredients are so prevalent in the modern food and pharmaceutical industries.