Is Flavour Fatigue Real? The Science Behind Our Aversion to Repetitive Tastes
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4 min read
According to scientific literature, the answer to 'is flavour fatigue real?' is a resounding yes, and it is formally known as Sensory-Specific Satiety (SSS). This phenomenon describes the diminishing appeal of a particular food or flavour after repeated exposure, even if hunger persists. It is a biological mechanism that encourages dietary variety to ensure a broad spectrum of nutrient intake.