Tag: Food aesthetics

According to neurogastronomy, the study of how the brain creates flavor, 80-90% of the food's flavor perception comes from the sense of smell, which is powerfully influenced by what we see. But does the appearance of food affect taste directly? The scientific evidence shows that what we see with our eyes can significantly alter and even override the signals from our taste buds and nose.

The color of an egg yolk is almost entirely determined by a hen's diet, and in Japan, that diet is meticulously controlled to produce a specific, vibrant orange hue. This aesthetic choice is a key reason **why are yolks in Japan orange**, with a focus on visual appeal for culturally significant dishes featuring raw eggs.